United States, March 8, 2013: This summer you have every reason to celebrate style. With Rolex making official the return of brand Tudor, the long wait is now finally over. Rolex’s sister brand Tudor will be launched in the United States this summer. For the planned return of Tudor watches Rolex has created a new subsidiary, Tudor Watch USA, LLC.
As far as the launch of the luxury watch is concerned, officials have confirmed that the Tudor will be launched late in summer. There is no specific date or month decided for its launch. The original Tudor make reigned the fashion world years ago. 1950s were undoubtedly the years of fame and popularity for brand Tudor. The brand that was launched by Hans Wilsdorf in 1946 rose to prominence because of its inimitable quality. The popularity of the Rolex Tudor watches can be judged from the fact that in the 1960s the first Rolex Tudor Submariners were purchased from Marine Natioinale.
Talking about the legacy of the Tudor watches, the iconic emblem of England which is signed on the Tudor watches is of the origin of the Tudor Dynasty. This sister brand of Rolex which is set to make a riposte this year, is very different from the Rolex watches. The majority of the Rolex Tudor watches are manufactured in Stainless Steel. Nonetheless, a few are are made in 14KT and 18KT yellow gold.
From the very beginning the Rolex Tudor watches were manufactured as well as perceived as the ’second’ brand. Rolex was always a priority for the manufacturer of these two watches. Also, Rolex Tudor always relied and depended on the sister name Rolex for improving sales. Today, even though the Rolex Tudor watches are sold through official retailers, at present the Rolex Tudor is not available in United States.
While in yesteryears Tudor was able to earn a reputable place for itself in the style world, the fashion connoisseurs today are busy judging the fate of the two watches. Whether Rolex will be cannibalizing the popularity of its own products with the launch of Tudor brand is a lurking question. While the world welcomes the bold and beautiful Tudor watches, a lot of information is still awaited. A clear insight into the brand strategy of these two watches will give the brand lovers a better understanding on the pricing and product positioning of Tudor. The Tudor is planning its return with the Pelagos, The Black Bay, and The Heritage Chrono. Be ready to witness an overwhelming range from Brand Tudor.